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Research papers

Using latent class mixture models to develop tomorrow's winning products today

Identifying unmet customer needs is critical for developing breakthrough new products and services. This paper discusses why current market research techniques, especially focus groups and one-on-one interviews, are incapable of identifying unmet...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Albert Fitzgerald
November 7, 2004
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Citation

Fitzgerald, A. (2004a, November 07). Using latent class mixture models to develop tomorrow's winning products today. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/using-latent-class-mixture-models-to-develop-tomorrow-s-winning-products-today